Here's the list of questions that most people have before they decide to get in touch.
If you've got a different one, then please drop me a line.
I offer a range of marketing, brand and content services including:
This list is not exhaustive.
If you need help with how you tell your story, how you express your brand or advice on the channels to use then get in touch.
We can talk about prices depending on the specific services you need but I know it's really frustrating not to be able to get an idea at all so a rough guideline is:
You can see my full rate card, along with some options for block bookings, workshops and other packages on the prices page.
Rates are dependent on length of project and type of work.
Retainer packages can be defined to suit client needs.
I can offer a lower rate to Charities and CiCs.
Contact me for a personalized quote and we can work out something suitable for your needs.
First we have an informal chat over Google Meet about your ideas, needs and objectives.
Following that I'll send you a quote and a timeline for the project.
Once you're happy we can start working together.
Payment terms are dependent on the type and size of the project. Larger projects can be split for payment against milestones in the timeline.
Having a marketing plan is essential to the success of any business.
A marketing strategy is your long-term plan for achieving your commercial objectives by understanding the needs of customers, how you will reach them and what you will say to them to give you a distinct and sustainable competitive advantage.
Your marketing strategy includes everything from defining your customers to deciding what channels you use to reach those customers, how much budget to spend, how to measure success and how to review, react and continually improve based on those results.
You use your marketing strategy to position your company and the products or services you offer in the marketplace. As part of that it will define wider activities, based on your goals, such as strategic partnerships you want to make, and the type of campaigns, advertising and content you use.
Get your brand basics right and you will immediately improve marketing ROI and retention rates.
Your brand and content are key parts of demand generation, which is the art of getting customers excited about your company’s product and services without trying to explicitly sell to them.
That way you build trust and engagement so that when they ARE ready to buy, you are the brand they come to without thinking.
REDUCE CoA
More effective marketing spend due to brand recognition & recall
INCREASE REVENUE
Brand consistency builds trust and increases loyalty
DRIVE GROWTH
Connected brands increase conversion speed
AMPLIFY ENAGAGEMENT
Consumers buy from brands that share their values
IMPROVE CONVERSION
Authenticity is most important when choosing a brand
Consistent messaging and brand assets across all platforms to boost recognition and recall expected to increase revenue by 33% and enquiries by 35%
Everyone writes for their business all the time, so it's a valid question.
What an experienced copywriter does differently is write for your desired audience in ways that effectively influence purchase decisions at different levels of the funnel, at different stages of the customer journey and on different platforms.
Did you know that results show that speaking to your audience in the right way can give you:
What's more, people are 155% more likely to perform a search on your brand, product or service terms having seen your content, and if they find a consistent tone match are 59% more likely to convert.
Having a copywriter in your corner means having someone who speaks the language of your audience and knows how to persuade them to take actions, or feel emotions, through compelling content of all types, from search engine listings to articles, scripts or campaigns.
Great copy builds trust in your brand through great communication by:
We all know that building trust is what builds the bottom line.
Unless you’re launching a completely new business it can sometimes be tricky to know exactly where the lines are drawn between needing a whole new brand or simply updating the existing one.
A good rule of thumb is that if your brand strategy is staying the same, you need a refresh. If your brand strategy has changed you need a rebrand.
New Brand if…
Rebrand if…
Brand Refresh if…
In some cases you may not need a full new brand, rebrand or refresh. This could be because:
If that's the case then get in touch for a quote for a project based on where you are in the process.
It can be hard for Marketing depts to show the ROI of brand.
As well as setting KPIs and getting you the results you need, I’ll help you articulate them for budget and performance discussions in the wider business.
Brand growth drives profitability
Raising the “brand level” will give us a higher starting point for setting strategic objectives and KPIs each year.
We will be able to measure the impact of brand via measures such as lowered CPL/CTA and improved acquisition conversion, retention and CLV
A strong brand delivers long term growth in all channels directly and indirectly by :
Consistent messaging and brand assets across all platforms to boost recognition and recall expected to increase revenue by 33% and enquiries by 35%
Demand Generation is the art of getting customers excited about your company’s product and services without trying to explicitly sell to them.
It can help you reach new markets, promote products, build buzz, generate PR, and re-engage existing customers.
It takes place at the top of the funnel and it's a long-term, education-focused marketing strategy that prioritizes reaching and engaging “out of market” buyers.
The ultimate goal of demand generation is remaining "top of mind" while your potential customers are not in a buying cycle — so that whenever the need arises, your product or service is immediately considered for purchase.
In turn this makes your paid media spend more effective as you aren't paying to reach people who aren't ready to purchase, which also dilutes your conversion rates by pushing people into lead generation processes before they are truly ready.
Demand generation is distinct from other customer acquisition tactics because it is a commitment to long-term customer relationships and a strategic mindset. It's about educating your audience with no immediate expectation in return. This does not mean the ROI is not measurable, you will see the impact on other metrics.
Brand development is all about reach. It’s a long term training process that uses emotion to create long term memories that will cause people to choose you when in activation mode.
Sales activation is all about targeting and reaching those who want your product now and are ready to buy. They will respond to an imperative message.
Targeting people who have no brand awareness with activation messaging as it is wasteful and inefficient.
Targeting people who don’t know your brand is very hard – it means creative is trying to do 2 jobs at the same time.
A full funnel will have a content strategy that runs from demand generation, through lead generation, into sales and retention.
A brand audit helps you to understand and improve your current brand performance and is crucial to business success.
The Commercial Impact of a Brand Audit
Your brand is the heart and soul of your business. It’s what sets you apart from your competitors and attracts target customers to your products or services.
A brand audit is a vital part of any marketing strategy. It’s a cost-risk analysis that will help you determine the most effective spend of your brand budget against commercial objectives by providing data-driven insights on:
A consistent brand can significantly increase conversion, revenue and growth while decreasing marketing and media costs across the board.
A brand audit reviews, analyses and makes recommendations on:
Brand Core
Your vision, values and mission and how they are expressed in your brand visuals and tone of voice.
Brand Consistency
Ensuring that your messaging is presented in a unified way across all marketing channels to build trust and recognition.
Brand Position
How your brand ranks alongside your competitors in terms of recall, recognition, sentiment and visibility.
Brand Development
Insights on how to develop and leverage your brand to achieve commercial objectives and define effective KPIs.
Get a brand audit if you’re working on competitive differentiation, better recognition, customer retention, expanding target markets or reputation repair.
A brand workshop is where you define your brand story and how you want to tell it to the world.
It's an exploration session where we’ll work together to discover that personality – your attitude, how you sound, how you look and what you believe in.
You’ll take part in a series of activities designed to help you discover your brand personality, tone of voice, vision, mission and values.
Tell Your Brand Story
Together, we’ll craft the narrative of who you are, how you got here & why your customers want to go where you’re going.
Brand Personality
We’ll discover how you present yourself, how you look, how you sound and why your customers want to engage with you.
Vision & Mission
Define a concise and powerful expression of your brand’s essence, vision, long-term aspirations & short-term goals
Brand Values
Explore the core set of beliefs and principles that guide your brand’s behaviour & decision-making.
Your brand isn’t just a logo, it’s an experience. Building an effective brand strategy starts with defining exactly what that means and how you deliver it. Customers, competitors and the wider world should feel a part of it with every interaction.
After the workshop, your core values, business goals and your vision for the future will be clear.
Whether you’re building a new brand or evolving an existing one, a brand workshop is a great way to inspire your team with a shared vision and create the basis for your brand strategy.